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Clothing Shop Window

Introducing Reinstyle

Sustainable Fashion
& Artificial Intelligence 

The home of innovations that infuses science, consumer control, and equity in the sustainable fashion space. 

OUR FIBER DETERMINES OUR VALUE

Milestone 1: Produce an Comprehensive Model for Fabric Sustainability. 

We aim to produce a open source sustainability model based on composite fabrics of various apparel. It is our hope that we will begin to weigh the value of a garment not by the brand name, but by the fibers of its being. 

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White Structure

BLAZING THE PATH FOR OTHERS TO COME

Milestone 2: Full Implementation of a Business with Our Model 

Using Generative AI, we will be able to accompany our fabric based model with behavioral science interventions in order to redirect and reduce consumption. This target is propelled by data gathered in our Application from which insights will be gathered and shared on our website for other developers, entrepreneurs, and designers to learn from. 

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Silk Fabric

Reinstyle Values

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Decrease Harmful Purchasing Behaviors

As clickbait continue to dominate our feed on social media-- which inevitably will only get more influential overtime-- built in nudges to consume responsibility both from a sustainability stand point and a financial one will need to be developed. 

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Reduce Waste By Extending Clothing Lifecycle

Instead of rejecting fast fashion fabrics for second hand use (the current industry standard) we embrace them (after auditing for harmful composition of course). Sustainability to us is the length of the clothing lifecycle-- which is highest in plastic based fabric. Using up cycling techniques and industry practices of fabric reuse, some of the strongest fabrics used multiple times tend to be more sustainable from an energy standpoint in the long run. 

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Build a Future for Less Waste Powered By Data

By sharing what we learn from the launch of our application, we hope to guide other activists in this space to build more efficient solutions to curb impulse spending and decrease fabric headstock all over the world. 

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Put Power Back Into the Hands of the Consumer

Chemicals in nylon and polyester pieces (some of the most common fabrics) could contain up to 8,000 harmful chemicals and add micro plastics into our water supply which eventually drains into the ocean. This is why we make understanding the material of what we wear a priority. 

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